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RFID in Event Industry – see how it fits !

Radio Frequency Identification (RFID) refers to a wireless system comprised of two components: tags and readers.

The reader is a device that has one or more antennas that emit radio waves and receive signals back from the RFID tag. Tags, which use radio waves to communicate their identity and other information to nearby readers, can be passive or active.

Passive RFID tags are powered by the reader and do not have a battery. Active RFID tags are powered by batteries.

RFID frequency ranges:

Low Frequency :  125 – 134 KHz

High Frequency (HF):  13.56 MHz

Ultra High Frequency (UHF):  856 MHz – 960 MHz

RFID in Event Indystry

Event Management solution uses UHF tags in tickets, cards and bracelets. Unlike bar coding, which stops tracking customer data at the point of entry, Event managers can use RFID credentials to track and record patron movement inside the venue for real-time updates.

Event Attendee Tracking using RFID

By embedding RFID within an attendee’s badge, it communicates with readers strategically placed at designated areas within the event venue. Data can be captured to monitor session attendance, track show floor.

  • Understand interest and preferences
  • Access Control
  • Improve layouts of the show floor
  • Learn which speakers are popular
  • Quick and easy registration
  • Better attendee event experience
  • Number of booths visited, number of sessions, demos etc.
  • Duration spent at seminars, booths, demos etc.
  • Compare metrics
  • Improve lead generation
  • Use metrics to improve and cater events to attendees
  • Track real-time changes

This in turn enhances the visitor experience, improves marketing efficiency for exhibitors and provides strategic real-time data analytics for event organizers.

About the Author 

Roy is a US based IT professional with a passion for new technologies that make the world a better place. You can contact him – Click here

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